Parker Products, approaching its 90th year in business as a supplier of food and beverage ingredients including inclusions, flavor systems, and grinds, recently rebranded to more fully communicate its growing product and service offerings. Parker will launch the new brand with a refreshed booth design and creative application concepts at the 2016 Winter Fancy Food Show, January 17-19 in San Francisco.
 
“Parker has experienced some exciting growth in recent years, and our product and service offerings have evolved accordingly,” said Greg Hodder, president. “From becoming a peanut-free facility in 2012 to our recent partnership with Dot Foods for distribution, we felt that as we approached our 90th anniversary, we needed a refreshed story to help us fully demonstrate our value to the food and beverage industry.”
 
Since its founding in 1926 by I.C. Parker, creator of the famous “Drumstick” novelty, Parker has been dedicated to intriguing consumers with exciting new flavors, textures, and visual elements. Parker helps food companies engage their customers with more exciting, appealing products through an extensive line of ingredients including inclusions, flavor systems, and grinds. Specific lines range from praline nuts and bakestable candies to coatings, fillings, and fruit preps. These products contribute to applications across the food industry, from baking and dairy to beverage, confectionery, and snack.
 
“We have been privileged to help our clients build their brands with ‘intriguing ingredients,’” Mr. Hodder said. “We provide everything that adds value to an application, whether it’s an inclusion, a topping, a filling, or a flavor. Our ingredients add flavor, texture, and visual appeal to help our customers create consumer-preferred applications with greater value and marketability.”
 
In addition to this focus on intriguing ingredients, Parker’s new brand features a redesigned logo and visual identity that communicate the creativity and energy of the brand. The new logo is inspired by Parker’s ingredients, with an orange “drop” element that suggests an inclusion or a drop of flavor.
 
“With our new brand, we hope to better communicate the capabilities we already had,” Mr. Hodder said. “The new orange color suggests the creativity of our product development team, who have created exciting products like our popular agave-glazed quinoa and helped us completely eliminate PHOs from our offerings and add clean label options to our lineup. The brown color in the logo expresses the value we place on warm, friendly service.”
 
Parker’s rebrand also included a fully redesigned ParkerProducts.com, featuring a modern responsive design and industry resources including downloadable white papers, a dynamic capabilities presentation, and a trend-focused blog.
 
For more information: ParkerProducts.com